Technical Fibre Products (TFP) and TFP Hydrogen Products (TFPH) will now be recognised under one company name, James Cropper.
Alongside the rebranding, James Cropper is unveiling a completely new identity aligned with its new growth strategy and will now become an Advanced Materials Division, positioned next to the Paper and Packaging Division.
James Cropper will undergo a modernisation programme to boost efficiency and productivity. This will be further complemented by the integration of new technology and systems to accelerate demand generation, optimise business development and streamline customer services.
Commenting on the rebranding, Steve Adams, CEO of James Cropper, said, “Under the brand essence of ‘Making a Material Difference’ our top priority remains delivering world-class service and innovation with a focus on sustainability.
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