There was no mistaking the sense of novelty as newly rebranded hy-fcell opened its doors in its new home at Messe Stuttgart today.
But amid the sense of change, as fuel cells and hydrogen continue their inexorable rise, there was equally a reiteration of established messaging at the start of the two-day show – be it the importance of partnerships, expanding supply chains or enhancing industry knowledge.
In his opening address, Messe Stuttgart CEO Stefan Lohnert said hy-fcell commands a distinctive profile, drawing on more than 21 years of heritage and yet, in today’s decarbonisation era, it continues to have one eye firmly fixed on the future; hence the new prefix, as hydrogen and fuel cells continue to be seen as two sides to the same coin.
The year-on-year doubling in exhibitor numbers, to 126, indicates the rapid growth curve in hydrogen as public and private sectors court clean energy and strive to meet ever-encroaching net zero targets.
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