The battle to arrest the effects of climate change, as well as wider ‘green’ and clean lifestyle changes such as tackling our plastics pollution, comprises perhaps the single biggest and unifying movement I can remember. This will likely be the case for many of us.
We are living in a time when mankind is learning most about the effects of its actions on the planet, when a war is being waged on emissions and the unnecessary products of our existence, and sustainability is the word of a generation, globally.
Plastic waste aside, one of the most obvious examples of this is in the current stimulus for a hydrogen economy – the conviction and momentum for which extends across so many countries worldwide, and growing.
Yet I can’t help thinking there’s more to be achieved in terms of the rhetoric, and the public perception of hydrogen energy. If a war is being waged on emissions, then we might also argue that there’s something of a PR battle to be won in truly realising the potential of hydrogen in the clean energies transition.
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